← Table of ContentsFifty years in Wall Street

CHAPTER LXII.

BOOMS IN WALL STREET.

Wall Street has lately been enjoying quite a boom in some respects

differing from any in its previous history. Probably the most

interesting feature about this boom is that it is not in any sense

spectacular. In that respect it is unique. Prices of many stocks are

higher and intrinsic values greater than they have ever been before. The

market has all the qualities that normally would cause intensest

excitement and focus the attention of the entire country on the Stock

Exchange. Yet in spite of these conditions, the Street is in a normal

state of mind, and it is doubtful if the general mass of the people, who

get their information from the newspapers are fully aware that there is

even an ordinary boom in Wall Street. This unusual condition is due, I

believe, to the fact that the boom we are enjoying is built on a

foundation that reaches clear to the bowels of the earth. There is

nothing unnatural or artificial about it. Wall Street is simply one of

the centres that reflects the general prosperity throughout the country.

Farmers, merchants, mechanics, mill workers, and miners are all so

intent in keeping pace with the progress in their own pursuits that they

have no time to cast eyes our way. The same conditions that are booming

stocks, are booming everything else in the country at an equal rate, so

that we are in nowise singular or deserving of special attention.

[Illustration:

Photograph from Underwood & Underwood, N. Y.

JOHN D. ROCKEFELLER.

]

Another factor too, has developed in the Street that prevents the usual

excitement and hurly burly incident to a rising market. This is the

absence of a pronounced central figure, or controlling force. Usually a

boom centres about some one man who stands boldly out in the open, or

whose hand it is known is manipulating values. At present the

manipulation is being carried on in a method that is as quiet as it is

novel and unusual. That the market is being manipulated, is apparent

enough even to the most casual observer. But the source of this

manipulation is probably known only to a few; all others are but

students in the Street. They know that a new order has come, and that

this order is due to the most powerful and resistless influence that has

ever manifested itself in Wall Street. This influence is very largely

composed of the Standard Oil Combination, who have introduced in their

Wall Street operations the same quiet, unostentatious, but resistless

measures that they have always employed heretofore in the conduct of

their corporate affairs. Beside this group, every other man or

combination of men that has ever operated in the Street are materially

belittled by comparison. The heretofore conspicuously big operators that

have flashed up and across the horizon, appear comparatively small

beside the men who are running things for us now.

At his best, Jay Gould was always compelled to face the chance of

failure. Commodore Vanderbilt, though he often had the Street in the

palm of his hand, was often driven into a corner where he had to do

battle for his life, and so it has been with every great speculator, or

combination of speculators, until the men who control the Standard Oil

took hold. With them, manipulation has ceased to be speculation. Their

resources are so vast that they need only concentrate on any given

property in order to do with it what they please. And that they have so

concentrated on a considerable number of properties outside of the

stocks in which they are popularly credited with being exclusively

interested is a fact well known to every one who has opportunities of

getting beneath the surface. They are the greatest operators the world

has ever seen, and the beauty of their method is the quiet and lack of

ostentation with which they carry it on. There are no gallery plays,

there are no scareheads in the newspapers, there is no wild scramble and

excitement. With them the process is gradual, thorough and steady, with

never a waver or break. How much money this group of men have made, it

is impossible even to estimate. That it is a sum beside which the gains

of the most daring speculator of the past were a mere flea bite, is

putting the case mildly, and there is an utter absence of chance that is

terrible to contemplate. This combination controls Wall Street almost

absolutely. Many of the strongest financial institutions are at their

service in supplying accommodations when needed. With such power and

facilities it is scarcely conceivable what these men must be making,

what they can do on either side of the market. So far, fortunately,

their manipulations have all been one way, upwards, and in conjunction

with the general prosperity it has resulted in making large sums of

money for nearly everybody in the Street.

Here and there we have heard of losses, some of them fairly large, but

in comparison with the general money making these are hardly to be taken

into consideration.

The last preceding boom that Wall Street enjoyed was as different from

the present as it is possible to imagine. It had all the elements which

this one has not. It centred about one man who stood out in the

lime-light clear and distinct. It kept the Stock Exchange in a constant

state of ferment. It filled the newspapers with column upon column of

sensational stories. It made millions for an army of retainers, on

paper, and it kept the market jerking up and down for months. Roswell P.

Flower, ex-governor of the State of New York, was the leader of the

boom, and a more picturesque figure has never been seen in Wall Street,

which is saying a great deal. Mr. Flower was an individual of very plain

exterior. He often used language that was noticeable more for its force

and directness and emphasis, than it was for polish. He had an ambling

gait and looked like a well-fed farmer. He was rarely seen without a

huge quid of tobacco that almost filled the left side of his mouth.

Spittoons were an essential part of the furnishings of his office. His

clothing hung on his person not unlike meal sacks. His hat was rarely

brushed, and for days at a time, apparently, he forgot to shave.

Altogether he was the last person, in appearance, who might be expected

to lead in a district that is famous for its well groomed men. His

education was certainly not collegiate; doubtless all his peculiar

traits the ordinary man would have judged a handicap, still they were

Mr. Flower’s strongest aids. The lack of artificial polish gave people

confidence in his statements. His limited education enabled him to think

clearly along certain lines without being hampered with mental

digressions, which would probably have come with a higher original

mental culture.

As the administrator and manager of the estate of his brother-in-law,

Henry Keep, he came into the Street twenty or twenty-five years ago. He

in that way controlled a large amount of funds, which by conservative

direction he increased very substantially. He scarcely ever figured in

the speculative field to any great extent, until after he had completed

his term as Governor of New York State. When he returned to the Street

from Albany, he naturally came with a considerable prestige.

Ex-governors of the Empire State are not very plentiful in and about the

Stock Exchange. He also brought with him a large political following. In

both of the great parties in New York State there are many men of

standing and influence who like to take a flyer in Wall Street. Almost

to a man they associated themselves with Mr. Flower, who, during his

term at the capital had made hosts of friends with Republicans and

Democrats alike, and this, though his party loyalty had never been

questioned. He also had close associations with most of the big

capitalists. After he had settled down to business, on leaving politics

behind, Mr. Flower picked out several stocks as his specialties, Chicago

Gas, Federal Steel and Rock Island being some of these. Under his

manipulation all these properties went up and soon began to show a big

advance, unusual strength and great activity. The bears made frequent

assaults on his position and now and then pushed him towards the wall,

but he always fought his way to the front again, and came out master in

every encounter. When he had himself pretty well entrenched in the

specialties he was handling, he suddenly plunged into Brooklyn Rapid

Transit, and for months he kept things stirred up in a way that even

Wall Street has not seen very often., He picked up the stock commencing

at six dollars a share, and in an incredibly short time ran it up to

over 138. Almost every politician in the State made a fortune on paper.

Mr. Flower was immensely popular with the Wall Street news reporters,

who helped his boom along through the glowing accounts they wrote from

day to day.

Under the impetus of the swirl in Rapid Transit, practically every

property in the Street went flying upward, until the end did not seem to

be in sight. The bears were beaten to a standstill every time they

showed their heads, the only result of their attacks being that Flower

stocks would jump up a notch higher. The ex-governor preached

Americanism and confidence, until everybody believed that if a stock was

only grounded, and the property located in America, you could buy it at

any price and still be on the safe side.

That a terrible panic did not grow out of this boom was due only to one

fact: Mr. Flower’s sudden death. Had he lived thirty days longer, the

bubble must have been pricked, and the result would have been

disastrous. Mr. Flower went to the country for a day’s rest, ate freely

of ham and radishes and washed his frugal meal down with a copious

supply of ice water; he naturally, in consequence, died in a few hours

afterwards of an attack of acute indigestion; his death alone saved the

Street.

The Rockefellers, the Vanderbilts and his other wealthy friends rushed

into the market with millions and sustained values. They were in a

position to attribute the threatened reaction to his death and pointed

out the absurdity of letting such an incident affect the value of

stocks. They discounted the break that must have come in the natural

course of events under the forcing process that was going on. Reasoning

such as this spread broadcast through the papers stopped the break.

Where the bottom would have fallen out entirely there was only virtually

a moderate break all along the line; why it was not worse was due to the

market being bolstered up by the Standard Oil Combination and others

with them coming to the rescue just in time to prevent a big smash. The

small speculators operating on moderate margins were of course all wiped

out almost to a man, but many of the big fellows were saved. It is

probably the only instance on record where the death of a big operator

saved a general smash. Those hurt were numerous politicians and small

fry operators who instead of getting away with snug fortunes in the

shape of profits, lost their all.

An interesting circumstance of the Flower boom was developed

involuntarily by young Joe Leiter. Leiter himself, although he had gone

to the wall some time previously, indirectly had brought about certain

conditions that served Mr. Flower’s purpose admirably. These conditions

were the general release of hundreds of millions of dollars on mortgages

on farm lands. When Leiter began to corner wheat, it was ruling down in

the neighborhood of sixty cents a bushel. He lifted it to considerably

over a dollar before he went broke. This enabled thousands of farmers to

realize on their crops at the dollar figure and above, which brought

prosperity almost over night to the wheat growing belt. With the money

realized from their wheat the farmers paid off their mortgages to the

extent of two or three hundred million dollars. These mortgages were

generally held in the East. This released that much Eastern capital,

causing that vast volume of money to seek investment. The men

controlling this money were overjoyed when Mr. Flower made an opening

for them through the Wall Street boom, and hence it was a comparatively

easy matter for a time to push up values.

J. Pierpont Morgan, now a noted character, was trained as a clerk in the

one-time famous banking house of Duncan, Sherman & Co. Later he made a

connection with Anthony J. Drexel, probably the wealthiest banker in his

time in America. Out of this grew the house of Drexel, Morgan & Co.,

with Mr. Morgan as the managing partner in New York. When Mr. Drexel

died, Mr. Morgan absorbed the entire business, and a few years later

when his father died, Mr. Morgan became the head of the London house of

J. S. Morgan & Co. as well. This put him in a very prominent position.

He soon thereafter demonstrated his influence by reorganizing the

bankrupt Richmond & West Point Terminal Railway & Warehouse Co.,

changing its name to the Southern Railway Co. A number of small roads

were added to it, many of which were in financial straits, and

practically all of them had been badly managed. He combined them into

one system under the one head. This railroad combination is now one of

the great properties of this country. Mr. Morgan next turned his

attention to the reorganization of the Reading and the Erie roads, which

were in a bad way. He soon produced order out of chaos there, and that

resulted in a boom in railroad stocks all along the line. He had several

sharp tussles, however, with some of the big stock holders, who tried to

stand out against him on account, as they thought, of his plans being

too drastic; and during these tussles he not infrequently resorted to

the usual methods to break values, buying at the reduced prices so as to

strengthen his control.

The people who followed Mr. Morgan’s lead in these transactions

generally made money.

A different sort of deal was engineered a few years before by S. V.

White, popularly known as Deacon White, because of his position as

deacon in Plymouth Church. Mr. White is one of the oldest operators in

the Street, and one of the most striking figures. He has made half a

dozen great fortunes in speculation and lost them, but he is as

undaunted as ever, and in spite of the fact that he is now over seventy

years old, he is still active daily in the market.

Probably one of the most unique stock deals ever carried out in the

Street resulted from the transaction of Joseph Bannigan when President

of the Rubber Trust. The history of this deal which for a time resulted

in a great boom in industrials, has never been told, and is known to but

very few persons, most of whom, by the way, were its victims.

Bannigan was an uneducated Irishman who could hardly read and write. He

commenced life in a New England rubber factory and worked for $1.50 per

day and died worth five million dollars. He was shrewd and bright and

knew the value of money. He saved to such good purpose that when the

Rubber Trust was formed he was at the head of one of the biggest

factories in the country, located in Providence. His knowledge of the

trade was so thorough that despite the fact that he almost invariably

used small i’s in writing a letter, he was made President of the Trust,

his holdings amounting to about forty thousand shares. When matters had

been moving along for some time, Bannigan made up his mind that the

other men in the trust, the big fellows, were not treating him right,

and that the best thing he could do was to get out. So he packed his

stock certificates in a grip sack, left Providence on the night boat,

landed in New York bright and early, had his breakfast and then made a

bee line for a stock brokers’ office. He had assured himself in advance

that this stock broker was to be relied on and told him frankly what he

intended to do.

“I want to sell out bag and baggage,” he said. “I want to get rid of

every one of my forty thousand shares. Here they are, put them on the

market and sell them.” The stock broker told him that that would never

do. If he wanted to realize full value for his holdings he would have to

go about it in a different way, for if he threw his forty thousand

shares into the market it would knock the bottom out and he would get

little or nothing for his stock. Mr. Bannigan saw the point, and asked

what he was to do.

“Buy,” said the broker.

“But I don’t want to buy; I have got more now than I want.”

“That is all right; buy anyway, that will make a market for the stock,

and then you can unload when the time comes.”

“How much must I buy?”

“Oh, about $250,000 worth.”

“But I have not got $250,000 in cash to go and buy Rubber stock.”

“Well, you can borrow it; a man in your position, Mr. Bannigan, would

have no difficulty in borrowing $250,000.”

Much against his will the old man was finally persuaded to do as he was

told. About two weeks later the broker wrote to him that he must buy

some more, this time, $200,000 worth. Mr. Bannigan used rather strong

language, but finally yielded as he had before. He borrowed $200,000,

and turned it over. With this additional capital to work on, the brokers

continued to manipulate the market. The insiders soon discovered that

some strong party was buying; but they did not know who, Bannigan having

carefully kept himself in the background. His brokers operated skilfully

in the stock, one day buying, the next, selling to keep the stock

active. The brokers after awhile commenced to borrow large amounts of

the stock. This convinced the insiders that there was a big short

interest somewhere, and they got together in order to squeeze the

shorts. The inside holders who held most of the stock, who had combined

to squeeze the shorts out, as they thought, put the price up to 61, and

at about that figure Bannigan’s was all unloaded. Bannigan now found

himself full of money and the other fellows had his stock. They never

awakened to the fact that the President had sold out on them until his

shares were delivered against their purchases, as they thought, of short

stock. Rubber soon thereafter did not stop tumbling until it had gone

from 61 to 16. This deal had all the elements of a comedy-drama and the

playwright who can do it justice will find material there which will

make him an everlasting fortune and reputation. I have touched but

lightly on a few of the important incidents. It is not often, however,

that newcomers in the Street fare as well as this in the end. For a time

they will go on merrily enough, and send things booming; but in the end

many get the worst of it. A. B. Stockwell is a good illustration of the

truth of this. He is still around the Street somewhere, but is one of

the “has beens,” like numerous other former conspicuously large and

supposed to be brilliant operators. At one time he was worth many

millions of dollars. To-day, he is upside down. His start in life was as

purser on a Lake Erie steamboat; his father, it is said, kept a livery

stable in Cleveland. On one of his trips, Stockwell was in a position to

show considerable attention to Elias Howe, the inventor of the eye at

the upper end of the sewing machine needle. Mr. Howe was accompanied by

his daughter. Stockwell made himself agreeable to Miss Howe also, and

with such good effect that he managed to win her affections and soon

thereafter married the young lady. When Mr. Howe died, Mrs. Stockwell

came into possession of her father’s millions. With this nest egg

Stockwell started in Wall Street, and before anyone realized what had

happened he was the most talked of man in the district. He put all his

wife’s millions into Pacific Mail stock, and secured entire control of

the Company. He came into the Street as plain Stockwell, then as the

news of his liberality and good fellowship spread, he became Mr.

Stockwell; after he got hold of Pacific Mail he was Commodore Stockwell,

by common consent. Everybody bowed and scraped to him and no man was so

high and mighty that he was not proud to shake his hand. Stockwell took

hold of Pacific Mail at about 40 and sent it up to 107. It was at this

period that he was worth over fifteen million dollars; but he found,

unfortunately, when it was too late to retreat, that while Pacific Mail

was up to 107, it was not worth that figure when the unloading

commenced. He was landed high and dry with it all and the Street told

him he was welcome to it. He tried to sell, and found that there was no

market. Then came violent demands on him to pay up his numerous call

loans, and in order to respond thereto, he had to sell regardless of

price and thus created a whirlpool, which finally sent the stock down to

the price at which he commenced his original purchase at 40. In this one

upset, he lost all his paper profits and his wife’s millions besides.

This catastrophe not only stripped him of all his worldly possessions,

but reduced him to the position of being plain Stockwell again, and

there are many also who even go so far as to call him “that little

red-headed cuss.” That was the most famous boom in the history of

Pacific Mail, notwithstanding Leonard Jerome’s previous brilliant ups

and downs in that former erratic property.

Leonard and Addison Jerome had a good time with Pacific Mail for a

while. They ran it up to high figures several times; but finally meeting

with the same experience that Stockwell did. The two Jeromes from being

among the wealthiest and most dazzling operators in the Street, were in

the end practically wiped out. Leonard Jerome, who was the father of

Lady Randolph Churchill, had nothing left to bequeath his daughter

except an equity in the house now occupied by The Manhattan Club on

Madison Avenue, which yields an income of about $15,000 a year, of which

Lady Churchill gets $10,000.

[Illustration:

WILLIAM ROCKEFELLER.

]

These are a few of the booms that have stirred up things in Wall Street

at one time or another, as did the Keene booms, of which there were

several, the Gould booms, and the Vanderbilt booms, all of which have

been referred to in previous chapters in this book.

The question of trusts or trade combinations has, in recent years,

excited a good deal of interest. One of the most interesting figures in

this connection is John D. Rockefeller, who will undoubtedly be regarded

by the future historian as a striking character in the business history

of the nineteenth century. And be it remembered that history now

concerns itself, not so much with the doings of governments; not so much

with the personalities of emperors, kings, presidents or even with

political parties, as with the life of the people themselves. This is

clearly shown by such historians as Lord Macaulay and John Bach

McMaster. And looking at history in this way, surely John D. Rockefeller

must be regarded as one of the most interesting types of the great

commercial powers of the day. He was a pioneer, a commercial Daniel

Boone, striking out into a new and untrodden field of enterprise, taking

great risks, undergoing grave financial perils of a novel kind and at

length winning a complete and lasting success—a success which has filled

business history with his achievements and the world with his fame. It

was a great stride from the little farmhouse in Tioga County, New York,

to the place which he fills to-day. Born in 1838 he is now in the prime

of life. Reared by strict, church-going people, his word is as good as

his bond; he is the soul of business integrity, and a striking example

of what thrift, enterprise and persistency will do for a young man who

starts out in life with apparently little or no chance of success. His

old schoolmaster, it seems, was the first to get the young man to look

into the refining of petroleum. Not so many years ago, they used sperm

oil, and it cost $1.50 a gallon. How to refine the thick, ill-smelling

oil found in the water courses of Pennsylvania was a problem. It was

black slime, and John D. Rockefeller, by hitting upon a method of

refining it and introducing it in the home throughout the world has made

a fortune that recalls the fable of Midas. Before he was twenty-one he

formed a partnership with a man named Hewitt and at first engaged in the

warehouse and produce business. Then came the great oil craze in

Pennsylvania. Poor farmers suddenly became rich; thousands flocked to

the oil fields. Young Rockefeller kept his head. Asked to make

investments in oil wells for Cleveland friends he dissuaded them from

the project on the ground that the thing was being overdone, and with

Samuel Andrews, who was familiar with the general processes of

distilling, engaged in the refining branch of the petroleum trade. The

firm subsequently became Rockefeller, Flagler & Andrews, which rapidly

expanded its field of operations, and in 1870 organized the Standard Oil

Company with a capital of $1,000,000. It started pipe lines to ship the

oil to the seaports. It made millions in by-products once considered

worthless. It established markets all over the known world, cheapened

its methods of production and outstripped all competitors. Little wonder

then, that its “extra” dividend in the year 1899 amounted to $23,000,000

over and above the regular dividends on the whole capital stock. Mr.

Rockefeller attributes his success to early training and perseverance.

That is, like other men who have stamped their individuality upon the

affairs of mankind, he is what is termed a causationist; in other words,

he believes that nothing is got for nothing; that effects proceed from

causes, and the cause of success he believes to be largely perseverance.

He believes that perseverance overcomes almost everything, even nature

itself, and in that opinion this practical business man is at one with

the philosophers of antiquity.

He and his associates in the Standard Oil Company are naturally a power

in the stock market. They are, of course, very large holders of railroad

stocks and bonds and at times their influence is as irresistible as the

laws of gravitation. John D. Rockefeller’s influence alone could be so,

as he is supposed to be the richest man in America and indeed the

richest man ever known in human history. His is believed to be the

greatest fortune ever accumulated by any man within his own lifetime.

That he feels the responsibilities of his great wealth is obvious from

his munificent gifts to educational and charitable institutions, to

churches and to a hundred other praiseworthy objects. His princely

donations to schools, colleges and universities rival those of that

other public-spirited citizen, Andrew Carnegie. They are equally strong

in their belief that the greatest charity lies in helping others to help

themselves.

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